UNDERSTANDING THE POWER OF SOCIAL MEDIA MARKETING FOR FURNITURE RETAILERS

Using the social media to market your furniture products will extensively help in driving robust sales. Nevertheless, many retailers are not comfortable with the marketing idea because of the various technicalities in doing it.

Advertising your furniture products online should not be a difficult task for you whether your business is on a large scale or small.

Here are five ways in which you can utilize the power of social media to market your furniture:

Engage Your Audience Where They Are

A key factor to a successful marketing is identifying your audience and knowing how to engage them wherever they may be located. Your duty is to first reach out to them, rather than them finding you.

Who is Your Audience?

What you must do first is to identify your potential target market. Try to find out the age group they fall, and their net worth per annum. You can also find out their type of lifestyle and what their limitations are. Understanding what inspires them would help you relate with them better and device a way of marketing your product.

How Social Media Can Help

Social media channels are the most popular and powerful marketing tools we have today. In this case, it is very important to find out which of the social media platform your target market mostly utilize. If your furniture products reflect a high-end trend and you’re not bothered to publish the pictures on Instagram, then you’re missing the Millennial market a lot.

This applies to both Facebook and Pinterest. Discover where they are and reach out.

Update Your Website

It will be right to state that most people carry out research a company on the internet but do their shopping in the physical store. What this means is that your furniture website should be optimized, very attractive, and easy to navigate through. If your website is old and does not function optimally, try to make some modifications. Add some attractive color mix, and instinctive designs to appeal to users. Also, using 3D technology to display on your site is a fantastic strategy that will attract the interest of your clients. This will really heighten their interest to explore options on the various furniture products you have.

Keep Your Customers Coming Back

The ability to retain customers aptly depends on your style of marketing. Comparatively, the cost of gaining new customers far outweigh the effort to keep existing customers. So, you need to fashion out ways to market to your existing customers to guide them and make them feel they are making the right choice in purchasing your furniture products.

If your customers feel a sense of belonging and support, they would come back.

Train Your Sales Team

When you begin to succeed in your furniture marketing, it’s very essential that your sales team understands what it takes in closing a deal. This is where the entire marketing matters. What this means is that your sales team needs to be adequately trained so they can intelligently assist potential clients through out the process of purchase.

Develop a Marketing Strategy

You need to explore all strategies involved in marketing via social media. These can be in the areas of Traditional Marketing and Digital Marketing.

Traditional Marketing

Traditional or conventional platforms like TV, radio, and the print media have been the mainstay for furniture advertisement even though many furniture retailers are gradually moving away to embrace digital marketing. Well, this is not to say you should invest all your target on digital marketing. You can mix both, but do more of digital marketing.

Digital Marketing

In this sophisticating era, digital marketing is a must do. Marketing your furniture product via the internet is never an optional way.

There are several ways to market your furniture products online. They can include publishing rich content, search engine optimization, podcasting, pay per click ads, videos, and social media marketing.

It’s very important to partner with relevant digital marketing agencies to effectively ensure online visibility and a corresponding robust sale.

Conclusively, everyone is currently embracing social media for business. If you are yet to subscribe to this smart marketing tool, this is the time to start.